The Joomla World Conference 2017 in Rome was a great moment to discuss the future of the project, which... surprise… will, for the most part, have a big "Joomla 4" stamp on it. In the context of the conference, I was invited to participate in the Marketing Sprint, kicking it off with a full day of meeting with the leaders and members responsible for the launch of the Joomla 4 marketing campaign. Together we brainstormed and discussed ideas, reviewed predictions and adjusted expectations to better fit realistic goals.