If you've ever promoted a conference, you probably know what an important role sponsors play in the success of the event. Sponsors can help with generating working capital, getting the word out and with the overall production of the conference. The reality is, securing a sponsor is much harder than you may think. To secure the right sponsor takes a mix of an irresistible sponsorship offering mixed with creative thinking and relationship building. In this blog we will explore some key concepts in how to secure the perfect sponsor.