Do You Know Who You Are?

Written by | 01 January 2014 | Published in 2014 January
A few years ago I had a very simple view of what I understood I did and who I was when it came to website creation. I described my business as Website Design and myself as a website designer.
Do You Know Who You Are? Image courtesy Chiara Aliotta (

In October 2013 I attended JoomlaDay UK 2013 and was privileged to watch Chiara Aliotta ( present a keynote on "Fighting for the Pixel". Her keynote inspired me to write this article.

To be fair, this has never caused a problem with the public and customers. To give some context, I probably need to include a little about my perspective and how I operate. I am a one man band business and I build websites pretty much all on my own. I farm out logo work to a friend who is much more artistic than I am, and use stock templates that I may tweak as needed.

However, at a previous JoomlaDay they asked questions that confused me… was I a 'designer', 'developer' or 'administrator'?

All their presentations were split into these three streams. This caused me some confusion. For a start, I was essentially all three. I didn't fully understand the distinction. As far as I was concerned I am not a 'developer' – my view was they are the people writing code and producing extensions (components, modules and plugins) for Joomla (although one might consider CSS as a form of programming and development which may pull me into that category!). However, some of the developer presentations were suitable and interesting to me. The designer stream equally had some elements that interested me, and yes, I did 'Administration', didn't everyone?

So which was I?

In parallel with this, I had a customer who wanted a very specific design he had drawn in Powerpoint (oh my!) as his template for his site. I was no good at template creation so I sent the picture and a module position map out to some Joomla companies for a quote. I was expecting them to take the picture/design and come back saying £X to create a template. Again I was confused with the questions that came back. Did I want them to 'design' the template professionally, produce high quality psd files or just use what I had supplied. I didn't understand - just take the picture and make it into a template with these modules available was my thinking, what do they mean design it - I had sent the design to them, hadn't I?

Back to Chiara. Her keynote was beautifully illustrated and very clearly presented. It explained to me clearly the role of a good designer and how they work with a developer to produce an end product for a client. How they often have no knowledge of Joomla and building a website, but do understand web presentation concepts to some extent. Mainly she explained the designer will design what looks great, involving moving images and elements given the web is more dynamic than static paper. However, the developer will have to work with the designer to decide what is possible and what is either impossible or too expensive to deliver. I will stop there as you would be better seeing the presentation from Chiara - .

I finally saw the light of what was meant by a 'web designer' in the community. Personally I still don't think I fit into any of the "JoomlaDay" categories and would probably define my position with a new one "Website Builder" or possibly "Website Creator".

I remember an English comedian telling a joke about himself, assuming it was funny (as others would have thought the same thing), and then noting he may have made a fool of himself in front of the nation if no one else had gotten it! It is always dangerous to write an article such as this, as probably I have just exposed my stupidity to the world. But maybe, just maybe, someone else is as confused as I was.

So, 'do YOU know who you are'?

Read 23159 times Tagged under Designers, English
Ian Nelson

Ian Nelson

Ian is the Proprietor of Neltek Web Design - - a one man band web development business specialising in Joomla!. He also works for the UK National Health Service, is a Governor of his local First School and a father to a lively six year old.