The Joomla!® Community Magazine

Joomla in the Spotlight

Written by Paul Orwig | Thursday, 01 December 2011 00:00 | Published in 2011 December
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Our project has certainly been in the spotlight recently! On November 7, Packt announced Joomla won the 2011 award for Best Open Source CMS. This is the third time since 2006 that Joomla has won this award. Then on November 27, Water and Stone published their 2011 Open Source CMS Market Share Report. Some parts of this report weren't exactly positive when mentioning Joomla. Here are some thoughts about these two recent items.
Joomla in the Spotlight

Keeping things in perspective

Every contributing member of the Joomla community should feel justifiably proud that our project won the 2011 Packt award for the Best Open Source CMS, as well as two other times since 2006. No we're not perfect, yes there are areas we can improve in, but these awards also show that we're doing a lot of things right!

One of the things that strikes me the strongest when I read the 2011 Water and Stone Open Source CMS Market Share report is what it doesn't say. By that I mean the report doesn't really highlight that Joomla continues to maintain its strong position in the open source CMS market despite the significant organizational and resource advantages that both WordPress and Drupal enjoy compared to Joomla. Consider that those other two projects both have much more support from commercial businesses than Joomla does. Consider also that those other two projects also both employ paid staff and developers, while Joomla currently relies totally on volunteers for those roles. When you take all of that into consideration, I think it is nothing short of amazing how well Joomla's market share compares to both WordPress and Drupal. And that is another point that every contributing member of the Joomla community should feel justifiably proud of!

Some strengths and weaknesses of the Water and Stone reports

What I like about the Water and Stone Open Source CMS Market Share Reports is that you can compare different CMS' side by side using the same metrics. What I don't like about the reports is that because anyone can fill out the survey, those responses aren't necessarily an accurate reflection of the complete marketplace. Also, there are issues with the accuracy of at least some of the data they use. To Water and Stone's credit, they try to point out those issues, at least in the areas that they are aware of. But at a minimum, the 2011 Water and Stone report doesn't take into account some of the causal factors that likely had an impact on some of Joomla's less than positive metrics. And the reality is that other CMS' can probably say the same thing about their less than positive metrics. So even though there is a lot of useful information in the 2011 Water and Stone Report, I think it's a mistake to take everything in it at face value.

How much improvement, and how much fun?

The 2011 Water and Stone Report suggests some areas where Joomla can improve, such as adoption, abandonment, and brand sentiment. The good news is that steps had already been taken to help us improve in each of those areas long before the Water and Stone report was published. For example, a User Experience team has formed, and plans have been made and work has started to build a stronger Communications team that will send out more strong positive messages about Joomla. Other initiatives are also underway that will help strengthen Joomla in these as well as other areas.

So to me, the question is not if we will get better in those areas, but rather what level of improvement are we going to be satisfied with? And another question is how much fun do we want to have along the way?

Addressing a paradox

Effective organizations try to emphasize their strengths and eliminate their weaknesses. I think one of Joomla's fundamental paradoxes is that our biggest strength is also sometimes our biggest weakness. Our global community of volunteer contributors produces, extends, and supports world class software for the millions of users who have chosen Joomla for their CMS. But sometimes we end up working against each other, and when that happens it draws time and energy away from making contributions, and it can also take away the fun of contributing.

If we want our project to truly reach its potential while also allowing contributors to have as much fun as possible along the way, we need to have a culture that is focused on both attracting and keeping a large and diverse group of volunteer contributors. Our award winning codebase is a great foundation for attracting those volunteer contributors. To keep them, everyone in our community needs to continually commit to supporting a culture where we treat each other respectfully and do our best to work together effectively. If we can consistently do that, then I believe our project and our community will continue to grow and thrive, and our shared journey together will also be a lot more fun!

Tagged under Editor's Introduction

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Paul Orwig

Paul Orwig

Paul is a freelance web solutions provider based in Parker, Colorado, USA. He is the President of the board of directors for Open Source Matters, a former member of the Joomla! Community Leadership Team, a former Webmaster for the Joomla! community portal, and he was the founding Lead Editor for the Joomla! Community Magazine.

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Comments (10)

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    Ric Shreves

    Thanks for your coverage of the Report. It's good to see someone from the Joomla! community offer an alternative interpretation of things.

    In terms of the survey results, I suspect a part of the reason why the numbers for Joomla! appear so dramatic is the result of what happened last year: Last year the Joomla! community pushed very hard for people to participate in the survey. I think that the result was that the survey was overly positive about the system, at least to a certain extent. In contrast, this year, the community did not promote the survey internally and as a result Joomla! was likely under-represented in the survey. The net result is a dramatic drop.

    That said, the non-survey metrics were not 100% positive either... (Note, for example, that the download numbers every year we've done the Report have come directly from Joomla!)

    Still, the system remains strong and is not under threat in any serious fashion, IMHO. If the Report serves as a catalyst for community discussions that make things better, then I think it's a useful tool.

    best,
    ric shreves
    analyst
    2011 Open Source CMS Market Share Report

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    Paul Orwig

    Thank you for your comments, Ric. I wish there was an easy way to minimize the impact on survey results that is due to promotional campaigns from the projects being reported on, especially when trying to compare metrics from one year to the next. I'm not a research analyst but I suspect when it comes to designing a survey, there are a different set of consequences no matter which approach is chosen. The Water and Stone report does a good job of pointing out the sources of those influences that you are aware of, and that's to you and your team's credit.

    I think the closing paragraph of your comments really captures the most important benefit of the Water and Stone reports. Thank you for the time and effort that you and your team put into creating these reports, and thank you for sharing the results so that we can all use them to make things better!

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    Amy Stephen

    Paul -

    I remember the first time Joomla won the PackT "Best Open Source CMS" Award four years ago. There was dancing in the streets of the forums, we were all so proud to be associated with this project.

    This year, I was even more proud to see Joomla awarded the "Best Open Source CMS" award for the second time because a community-driven project was specifically mentioned as a major factor in the selection.

    The http://joomlagov.info/ effort was initiated by Marcos Pebbles who found people like Matthew Philogene and many others who happily joined in to help identify government website that use Joomla. It was remarkable how quickly things came together and before very long Joomla's massive positive impact helping worldwide governments information with citizens became clear.

    Things have changed over the years. No longer is our interaction as a community limited to the Joomla forum walls, nor are our primary accomplishments driven by a small group of core team members. That's how it was back in 2006 when we first won the PackT award. Today, our efforts are more decentralized and more effective. We're growing up.

    I appreciate the Water and Stone reports. It helps identify areas to invest community efforts to ensure Joomla continues to be a viable choice for people all over the world. In five more years, I doubt we'll be talking as specifically about the Joomla CMS, but rather we will have a family of applications that run on the Joomla platform that are specifically designed to meet different need.

    It's always more fun to hear you are number one, than to see your adoption rate drop. But both are valid feedbacks for our community to know where to focus and that it's worthwhile to continue on together.

    Amy

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    Paul Orwig

    Amy -

    Thank you for your comments. You are right that our community's positive contributions aren't confined to official project working groups, and the joomlagov.info initiative is a great example of that.

    One of my father's favorite sayings was "the only constant in life is change". The Joomla project made a big change this year when it separated the CMS from the Platform. I hope both projects will continue to change and grow in positive ways that will support more innovation and growth in our community.

    I think it would be great if five years from now, there is a family of innovative web applications built using the Joomla Platform that are all getting plenty of accolades and recognition. I also hope that five years from now, the Joomla CMS will still be winning Packt awards and Water and Stone will still be suggesting areas where the Joomla CMS can get better!

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    Andrew Eddie

    Paul, I don't think this report will have any profound negative impact on the project at all. And, to be honest, we need to be prepared to take fair criticism on the chin regardless of how that may be perceived. Joomla is still firmly rooted in the "top 3", but I think the odd shake-up now and then to remind us that we only stay there by being on the ball all the time, supporting one another and showing commitment and unity to the cause. While I love the variety and freedom we have and allow in our community, I think there's merit in taking a leaf out of Drupal's book towards having a more (but not completely) centralised attitude towards collaborating on core features (leaving the "secret sauce" to custom development).

    My only slightly negative comment on the report is that metrics like downloads are becoming less reliable, even anecdotally, because of a) the different ways different project handle "versions" and b) there are so many different ways to get a CMS now other than the "official downloads page". Joomla, Drupal and WordPress are all looking towards become "platforms" for web services, which will also make life interesting for the analysts in the coming years :)

    Whatever the case, I certainly look forward to this report each year and Ric does an amazing job of trying to coax a story out of the data. Thanks Ric!

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    Paul Orwig

    Andrew, thank you for your comments. I look forward to the Water and Stone reports too. They're not perfect, but they are the most objective source of comparative data on the open source CMS market I have seen, and they provide a lot of useful information on a complex subject.

    I hope the results of this year's Water and Stone report will motivate our community to devote more energy, resources, and support to initiatives such as the new Joomla User Experience team and the growing Communications team.

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    Rickard

    I also think that Joomla should have a strategy to engage/promote the university world to use Joomla at universities all over the world.

    They are important future users and ambassadors for Joomla.

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    Paul Orwig

    Rickard, thank you for your comments. Strengthening Joomla's presence with higher education is an important idea that was discussed last July at the Joomla joint leadership summit in San Jose.

    Work is now underway to begin creating Joomla based courses that universities can offer to their students. This initiative is still in the very early planning stages, but I agree with you it is very important to the future of Joomla.

    Please look for more public announcements in the coming months about this exciting initiative. I am sure your help would be welcome if you would like to contribute to that project!

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    Jon Neubauer

    @Rickard - I agree! In fact, we've been working on getting an initiative started to work more closely with educational institutions, and have made some great headway!
    If you'd like, feel free to get in touch - would love to chat about any ideas and thoughts you have and how we can work together!
    jon.neubauer@community.joomla.org

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    Chinni

    Thank you for sharing this information! The Joomla project has a bright future if the members of the community will all work together respectfully!

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