What's the difference? By applying a simple promotion strategy, you can drive significantly more traffic to your blog. Before I share this concept, let's take a minute to talk about the power of controversy.
People love to take sides and stick up for what they believe in. If you have a particular opinion about a certain issue, then you are obligated to take a stand and share it with others. While there is gray area in life, there's generally two sides to every concept or idea. Let's examine a couple of reigning controversies in our day:
- Gun control
- The Trayvon Martin case
- Gay marriage
These types of posts don't just have to be about political issues. They can be about common beliefs held in the social media world. Here are some of the commonly held beliefs in the internet marketing world:
- Content is king
- The money is in the email list
- Google Analytics is reliable and accurate
- SEO is worthwhile
What if you found significant research that showed that the opposite was true? Everyone has an opinion as to what is right and what is wrong. When you create a controversial blog post, you're creating a battleground where others can come and express their opinions. It can get quite heated. The byproduct of such blog posts is that they go viral and get lots of comments.
This only happens if you do it right. This is what separates blogger one from blogger two. Blogger one will just write about the controversy, while blogger two will recruit people to the fight and tell others to join in. It's easy to be blogger one, as it requires less work.
How do you go about recruiting others to the fight?
To get things started, you'll want to personally contact 5 people from both sides and tell them about the blog post. Once some debate and comments start rolling in, you'll want to get on social media and tell others about the 'fight'. This will garner even more traffic, comments, and virality.
When you're contacting people to tell them about your post, make sure you help them see a benefit from reading it. Let's use the SEO example. Maybe you find some research that shows or proves that SEO is dead. You would get in touch with 5 SEO professionals and tell them about this research that you've posted on your blog. They'll want to check it out and probably disagree with the research.
On the other hand, you'll want to contact 5 people who would agree with this idea of SEO being dead. They'll see this as a benefit to help dissuade their followers from wasting time, energy, and money on a concept that no longer works. They'll read it and voice their opinions.
Interesting thing to note is that you can bring this into your posts and company even if you're not in the space. One example is a company called Host. These guys write about things that could be considered controversial and take a neutral hosting standpoint. They tell you what each company needs for hosting along with an infographic on the company (with history) and what types of servers they have. This could be considered controversial but people seem to love it. They relate it to popular companies and get people on both sides to mention it.
Applying the power of a controversial post will help you gain more traffic to your Joomla site. You will create a blog post that is memorable, viral, and filled with all kinds of backlinks, social shares, and comments. Have you used the power of a controversy on your blog?