Luke Summerfield

Luke Summerfield

Greetings! My name is Luke, the brains behind the inbound marketing team at Savvy Panda, jInbound and Master Inbound. I'm hubspot, google analytics & adwords certified and have a B.S. in Marketing.

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There's a good chance that if you're a website owner or marketer you're already working hard to drive traffic to your website, however, this is only one piece of the puzzle. Once on your website, you must convert them on some type of offer. This is usually done on a landing page. In today's Joomla Community magazine whiteboard I'll explain some of the more important steps to creating a highly effective landing page. Enjoy and comment with ideas or questions.
Have you attempted to start a blog on your website with little to no success? Well you're not alone, many of the business owners and marketers I have talked to have the "Build it and they will come" mentality towards their blogs. The fact is that there is much more work to be done than simply writing the blog and posting it online. In today's JCM whiteboard we will take a look at what additional activities you can do to ensure you're maximizing your blog's ROI and successfully building it over time.
Friday, 01 March 2013 00:00

SEO Optimizing Your Joomla Website

Are you a business owner or a marketer who has a Joomla website? Are you searching for some information on how to best optimize your Joomla website for the latest SEO techniques and methodologies? Then you will greatly benefit from reading this article.
Many Joomla businesses and marketers seem to hit this wall when they've created some great offer or download, yet find very few people converting on it. While there can be many reasons for this, one common theme I often see is an unbalanced marketing campaign strategy. In this Joomla whiteboard we will be looking at the concept of builder vs driver marketing campaigns and how they should be balanced and developed as a part of your successful inbound marketing strategy.
Tuesday, 01 January 2013 00:00

The Shift Joomla Needs to Make: My Challenge

We are on the brink of a new shift in the web and Joomla has the opportunity to be an early adopter in this shift. Taking part will help place Joomla ahead of other open source CMS's in terms of functionality, increase website conversions, and result in an overall better user experience. So what is this shift I'm talking about? It's the dynamic personalization of a website for the individual visitor. In this JCM whiteboard I will be exploring this concept and challenging Joomla developers to embrace and develop this concept.
Many business owners say they simply don't have time for blogging, however, if you like generating leads and growing your business with little or no monetary investment, then you better start liking to blog. An effective blogging strategy is one of the most effective ways to drive traffic and new leads to your website. In this article, we will examine why blogging is so important and how you can effectively manage and grow your Joomla business blog.
Monday, 01 October 2012 00:00

The Keys to Selling Event Sponsorships

If you've ever promoted a conference, you probably know what an important role sponsors play in the success of the event. Sponsors can help with generating working capital, getting the word out and with the overall production of the conference. The reality is, securing a sponsor is much harder than you may think. To secure the right sponsor takes a mix of an irresistible sponsorship offering mixed with creative thinking and relationship building. In this blog we will explore some key concepts in how to secure the perfect sponsor.
Saturday, 01 September 2012 00:00

You Decide: Educational or Advertisement

Over the past few months the Joomla! Community Magazine (JCM) has been internally debating a situation we have been facing in regards to a question. This question has both motivated people to get involved with the magazine, and has also gotten others angry with our content. So what is this question?
As much innovation is happening in the world of Joomla 3.0, there's another industry in a period of rapid innovation, the Inbound Marketing industry. Some of the advances in the Inbound Marketing industry would blow the average business owner's mind. This past week, Gabe Wahhab and I attended the world's biggest Inbound Marketing conference in Boston: "Inbound 2012". With over 2,800 in attendance, over 60 tracks and top industry speakers there was a lot to takeaways from this great event. In this article, I'm going to share 10 amazing Inbound Marketing takeaways for you to use to grow your Joomla business.
Each and every day you likely have hundreds or thousands of visitors to your website. If you've done your proper content/promotional offers, call to actions and landing pages there's a chance that you will convert between 1 to 4 percent of these visitors into a lead. But how can you effectively convert these leads into sales? One critical tool used to boost lead conversions are lead nurturing campaigns. After reading this article you will understand what a lead nurturing campaign is and how they can boost your lead conversion rates and in-turn boost sales.
It seems the Joomla community has embraced Twitter as a social hub for communication and content distribution, making Twiter the most active social network for Joomla users. With so much activity about Joomla on twitter, how can you effectively grow your Twitter following? In this article we will be examining six creative ways to boost your Twitter followers.
A successful marketing plan is critical for any business whether you're building widgets or developing Joomla! extensions. In most businesses, the growth is reliant on having a strong marketing strategy, however, many business owners either do not have a business background or simply are not looking at the big picture. This article will serve as a general guide for Joomla! extension developers to use in creating a rock star marketing strategy.
“Is it worth the money to work with a Joomla! web design agency, or should I continue to do it myself?” For many Joomla! users, this question probably has passed through your mind with no clear answer. Working with an experienced Joomla! web design agency has many pros and cons and requires a great deal of thought and planning. In this article, we will examine why partnering with a Joomla! web design agency could be the best business decision you could make. 
There is a way to increase the services your agency offers, increase production capacity and in turn boost your revenue potential. At first this might seem too good to be true, however, it’s not. All of this can more can be done through strategic and planned out subcontracting of work to third parties such as developers, designers or even other agencies.
The top Joomla! agencies rely upon industry events to help stay on top of their game through networking and education. Luckily, the Joomla! community is blessed to have many amazing events, expos, and conferences throughout the year. Whether it’s a local JDay or an international event such as J! & Beyond, each event offers a valuable opportunity to grow your Joomla! business. In this article we will be looking at some ways to maximize your Joomla Expo experience.
Developing a mobile Joomla website for each of your clients is not only critical to the success of that client’s goals but also an excellent source of additional revenue. As a development firm, it is your job to educate your clients on the critical importance in having a mobile website to achieve their future goals. In this post we will be looking at why your clients need a mobile Joomla site and how you can use this information to complete the sale.