If you build it they will come (or: the 90-9-1 principle of user engagement)

April-90-9-1-Principle

If you are a movie buff then you will have recognised the title of this article as a quotation from the Kevin Costner movie, Field of Dreams. But like all great quotations, that everyone knows, it is never said in the movie. The actual line is "If they build it he will come".

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