When browsing through a bookstore window, it is often the title that persuades you to choose one book over another. It's the same thing when you look at the results of the Google search results pages. You click on the most relevant result to your search, and you ignore the poorly written or unclear titles.
Have you ever thought that transfering disembodied data across the globe using lasers and electromagnetic fields to your thinking rock powered by lightning so that it conjures some scribblings on a piece of glass which make you vividly hallucinate my thoughts is nothing sort of magic? Well, folks, let's talk about the source of those hallucinations, what we call content.