Joomla! Community Magazine™

A successful marketing plan is critical for any business whether you're building widgets or developing Joomla! extensions. In most businesses, the growth is reliant on having a strong marketing strategy, however, many business owners either do not have a business background or simply are not looking at the big picture. This article will serve as a general guide for Joomla! extension developers to use in creating a rock star marketing strategy.

As web developers we have all dealt with the decision of how to best provide website hosting for our clients. It can be a great source of passive income if you make the right decisions or it can be your worst nightmare losing you precious time and coveted client relationships. In this article we will analyze the different hosting methodologies and what to look out for to make sure a hosting company is the right fit for your business.

In part 1 of this 3 part series I will discuss the fundamental differences in the types of information requests we receive from potential clients and how to process that information so that you can both qualify and respond to those requests in the proper manner. First let’s discuss the three types of requests and the differences between them.

There is a way to increase the services your agency offers, increase production capacity and in turn boost your revenue potential. At first this might seem too good to be true, however, it’s not. All of this can more can be done through strategic and planned out subcontracting of work to third parties such as developers, designers or even other agencies.

For many extension developers and businesses the thought of a multilingual website never crosses our mind. However, supporting multiple languages can pay off with great dividends such as increased conversions rates, more traffic and a broader global reach. When creating a multilingual site there is much to consider and it’s really all about localization and knowing the culture. Below you will find 6 powerful tips to make your project a success.

The top Joomla! agencies rely upon industry events to help stay on top of their game through networking and education. Luckily, the Joomla! community is blessed to have many amazing events, expos, and conferences throughout the year. Whether it’s a local JDay or an international event such as J! & Beyond, each event offers a valuable opportunity to grow your Joomla! business. In this article we will be looking at some ways to maximize your Joomla Expo experience.

Have you ever wanted to raise your rates but were unsure as to the best approach?  Maybe you were worried that clients would leave or didn’t know if the time was right. Continuing on the path from last month’s article about properly setting your hourly rates, I recently had a discussion with colleagues Belldon Colme, Tim Giebelhaus, Roz Bennetts and Andrew Rudin and summarized our chat into the following five points to consider when raising your rates.

While the release of Joomla! 2.5 was a great success for Joomla! and its community, it also left a lot of your clients running older versions wondering "what do I do now? Should I upgrade now or wait until later?" This article will highlight some key aspects that will aid your clientele in making a sound business decision.

Developing a mobile Joomla website for each of your clients is not only critical to the success of that client’s goals but also an excellent source of additional revenue. As a development firm, it is your job to educate your clients on the critical importance in having a mobile website to achieve their future goals. In this post we will be looking at why your clients need a mobile Joomla site and how you can use this information to complete the sale.

Many business owners and developers have often toyed with the notion of releasing a commercial extension. With Joomla!'s large community and expansive reach, releasing a product can be a great source of revenue and exposure. All too often, though, many key details are overlooked.

In order to help business owners avoid this common mistake, I recently sat down with Joomla! Extension Directory editor and Anything-Digital Founder and CEO Vic Drover who helped identify the most important aspects to consider when releasing a commercial extension.