Have you attempted to start a blog on your website with little to no success? Well you're not alone, many of the business owners and marketers I have talked to have the "Build it and they will come" mentality towards their blogs. The fact is that there is much more work to be done than simply writing the blog and posting it online. In today's JCM whiteboard we will take a look at what additional activities you can do to ensure you're maximizing your blog's ROI and successfully building it over time.

How do you successfully promote and grow your blog? Post your comments, questions or suggestions in the comments below.