The way we communicate and interact with each other and with a brand has drastically changed over the past few years. Social media, email and blogging have opened the flood gates of personal communication opportunities and we are just at the tip of the iceberg.

So with all the opportunities to develop meaningful relationships with their audience, why is your brand stuck in the old, one way communication with your audience? What mindset should your brand take in order to evolve your communication and engagement in order to build these long lasting relationships? Think dating & marriage.

I want you to take everything you know about marketing and the way you interact with your customers and forget it for the next 13 minutes while watching my presentation. What I'm asking is for you to take on a different mindset when it comes to how to approach your audience and how to market your brand that breaks traditional thinking.

Your brand is no longer a "faceless" company, in the Thank You Economy it's a living, breathing "person" who people are able to develop real, long lasting relationships with. It's not until you look at your company as a person that you can understand the frame of mind we talk about in this video.

This presentation was inspired by Gary Vaynerchuck's (@garyvee) The Thank You Economy. It's an awesome read and I'd highly recommend you to read (or listen) to it.