2 minutes reading time (317 words)

Website Case Study: FTSE Global Markets

Website Case Study: FTSE Global Markets

The brief was to design and build a new online news portal for the offline publication, FTSE Global Markets, with complete SEO best practice, site monetisation and user database leveraging preferences, interest areas and email alerts. Their target audience is Institutional Investors.

Basic Overview:

Company Name: Berlinguer (http://www.berlinguer.com/)
Company URL: www.ftseglobalmarkets.com
Developer URL: http://www.3bweb.com
Development Time: 3 months
Category: Financial News

Lead Developer Bio:

Jordan Worner (http://www.3bweb.com/meet-the-team/jordan-worner.html) joined the 3B team in 2009 as a web developer specializing in developing unique custom components for the Joomla Content Management System. He also has a high level of experience with MySQL databases, payment systems and e-commerce platforms.

Development Team:

Project manager: Jack Bremer
Design team: Greg Campbell
Lead Developer: Jordan Worner
Newsletter: Tom Getgood
On-site & Off-site SEO: Kevin Mullaney

What was the biggest challenge you faced?

No really big challenges, but syndicating the site content into the newsletter template while allowing the administrators to select required content from the website proved lengthy and involved.

How did you solve it?

We built a component that allowed the administrator to select content from K2 and assign that content to specific parts of the email template. The component then outputted multiple RSS feeds that are picked up by MailChimp and implemented into the template, styled to match the website.

Joomla! Extensions used:

Community Builder
Mail Integration for Joomla

Final Thoughts:

The site has just been live for a very short while, but we have achieved Google News inclusion in record time. We now have 39,000 pages indexed within Google, and are delivering contextual banner advertising throughout the website and email newsletters. The entire subscriber database is now clean, online, ABC verified and actively updated on a regular basis.

We are also in the process of building a QR code generator in the CMS to link the offline editorials with the enhanced online content.



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