Landing Pages, essentially are any page a visitor enters a site. In Digital Marketing the term is used to describe a page with specific features, apart from the rest of the site. Its goal is to attract the visitor’s attention to engage in a desired action
There are two basic types of Landing Pages: Click Through Landing Pages, and Lead Generation Landing Pages.
Its goal is to persuade the visitor to click through to another page. Usually it’s used for e-Commerce, where a product or service is described with enough data to incite the visitor to decide to make a purchase. As a result, there is a much higher chance of conversion.
Used to capture data, such as a name or e-mail, it allows to market and connect with prospects at a subsequent time. It contains a form and a description of what will be given in return for submitting personal data. There are many uses for this kind of page such as eBook promotion, webinar registration, free trials etc.
It helps to increase the conversion tax, the number of users who acquire the product or service offered.
When promoting new or specific products to different target audiences and there is a need for a special area in the site to achieve this goal. Or when there is need to offer a significant and unique experience to the visitor.
There is not only one recipe to create Landing Pages. Create your first page, test it exhaustively and make improvements along the way. The more you practice, the more you learn new ways to do it better.
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