In the last two years, we have seen an explosion of Latina bloggers
who are now considered “the” fastest growing population online. Not only is this because the web has become more accessible, but Latinos account for 56% of US growth in the past decade. The US census predicts that by 2020, 18% of the population, or 1 in 5 people will be Latino. Not surprisingly, this past spring, Google symbolically hired a team devoted specifically to Hispanic marketing.