As a technical writer, I think Opensource Matters is missing an important marketing opportunity by not targeting Joomla! at the professional writing community. By "professional writing community," I don't mean novelists, poets, or publishing company editors (though, Joomla! would be great for them too) - I mean professional writers in the corporate world: technical writers, instructional designers, and marketing personnel. While the professional writing community is a smaller, more-niche market than the corporate CMS market and the software development community, I have thought for some time that Joomla! could be the next "killer app" for professional writers.