The Joomla! Community Magazine™

Feature Stories
Monday, 01 February 2016 00:00

Using Membership Sites Internally

Helping to make more satisfied, more productive employees There are infinite ways to use a membership site. In previous articles, we talked about ways to externally use membership sites to make your business better. Have you thought about using one internally to improve your employees experience and productivity?
Published in 2016 February
Yes, your membership site can make you more of the expert! All things being equal, people buy from who they know, like and trust. Use your membership site to increase your authority and therefore your level of perceived trust.
Published in 2016 January
Tuesday, 01 December 2015 00:00

Creating Landing Pages with Joomla

Landing Pages, essentially are any page a visitor enters a site. In Digital Marketing the term is used to describe a page with specific features, apart from the rest of the site. Its goal is to attract the visitor’s attention to engage in a desired action
Published in 2015 December
Four mistakes impacting your bottom line: Parts 1 & 2 of this mini-series related to the site itself and the content contained within. Now let’s look at 4 mistakes that sabotage monetizing your site…
Published in 2015 December
If you read the news on a regular basis, you may have noticed that the United Nations has been prominently feataured over the last few months, but not only because of the refugee crisis, or other sad news...
Published in 2015 November
A quick review: The first four critical mistakes we discussed last month are: 1 - Not enough value. 2 - Complicated user interface. 3 - Poor user experience. 4 - Bad customer service. Now on to the next 3 which are related to your content…
Published in 2015 November
4 mistakes relating to customer experience: ok, if you have been following along with this article series, you now know (a) why you need a membership site, (b) several different ways to set them up, and (c) some real-world case studies on how other people are using their membership site. Hopefully, you have taken my suggestions and have created (or are creating) a membership site for your ‘herd’ of followers. If you have, I’d love to hear about your experiences. In this fourth article in our membership series, we’ll dig deeper and begin discussing common critical mistakes to avoid.  
Published in 2015 October
In my first article we discussed why everyone needs a membership site, then we went on in the second to discuss different types and ways to use membership sites. I hope you got good value from those and are ready for some ‘show and tell’! In this installment, we’ll go behind the curtains of how some clients are using their membership sites everyday.
Published in 2015 September
Tuesday, 01 September 2015 00:00

Power to the People!

Hard to believe it was only 10 years ago when Joomla was first introduced to the community. Back then, ( am I really saying " back then" for only 10 years? ) Joomla 1.0 was just introduced and I was enchanted by the power of the open source community and under the hood looking at code, scouring the forums, trying to make sense of it all. For me and my fledgling consulting business my customers loved my technical prowess with HTML but hated calling for every little change they wanted to make. It just didn't seem right they couldn't update their site by themselves and I agreed totally but had no answer for them until Joomla!.
Published in 2015 September
Saturday, 01 August 2015 00:00

My Membership Site is Up, Now What Do I Do?

In my last article in JCM, I worked really hard to convince you that regardless of what business you are in, or even for non-business sites, you need to have a membership component to your site. Assuming that I did a reasonable job, you either have one in the works or are at least planning one. Now you want to know the most effective way to use membership in your own website, right? Answering this question is exactly the focus of this article. There are many combination of ways to help your business by incorporating membership into your site. Here are 5 perspectives to spark your creativity and help you focus your plan…
Published in 2015 August
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