There's a good chance that if you're a website owner or marketer you're already working hard to drive traffic to your website, however, this is only one piece of the puzzle. Once on your website, you must convert them on some type of offer. This is usually done on a landing page. In today's Joomla Community magazine whiteboard I'll explain some of the more important steps to creating a highly effective landing page. Enjoy and comment with ideas or questions.

Learn more about personas:

• Personas Will Rock Your Inbound Marketing & Sales
• Buyer Personas Will Make Your Life Easier