When perusing through websites the last thing on a person’s mind is something like what will make me want to come back to this site? All the same, there are certain aspects of a website that will lodge themselves in a visitor’s mind. Subtle though they may be, these are the nuances every website owner wants to capture. Why? Because these are the things that cause return visits, that cause visitors to spend more time on a particular site rather than idly surfing the web.