The Joomla! Community Magazine™

Luke Summerfield

Luke Summerfield

Greetings! My name is Luke, the brains behind the inbound marketing team at Savvy Panda, jInbound and Master Inbound. I'm hubspot, google analytics & adwords certified and have a B.S. in Marketing.

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There's a good chance that if you're a website owner or marketer you're already working hard to drive traffic to your website, however, this is only one piece of the puzzle. Once on your website, you must convert them on some type of offer. This is usually done on a landing page. In today's Joomla Community magazine whiteboard I'll explain some of the more important steps to creating a highly effective landing page. Enjoy and comment with ideas or questions.
Have you attempted to start a blog on your website with little to no success? Well you're not alone, many of the business owners and marketers I have talked to have the "Build it and they will come" mentality towards their blogs. The fact is that there is much more work to be done than simply writing the blog and posting it online. In today's JCM whiteboard we will take a look at what additional activities you can do to ensure you're maximizing your blog's ROI and successfully building it over time.
Friday, 01 March 2013 00:00

SEO Optimizing Your Joomla Website

Are you a business owner or a marketer who has a Joomla website? Are you searching for some information on how to best optimize your Joomla website for the latest SEO techniques and methodologies? Then you will greatly benefit from reading this article.
Many Joomla businesses and marketers seem to hit this wall when they've created some great offer or download, yet find very few people converting on it. While there can be many reasons for this, one common theme I often see is an unbalanced marketing campaign strategy. In this Joomla whiteboard we will be looking at the concept of builder vs driver marketing campaigns and how they should be balanced and developed as a part of your successful inbound marketing strategy.
Tuesday, 01 January 2013 00:00

The Shift Joomla Needs to Make: My Challenge

We are on the brink of a new shift in the web and Joomla has the opportunity to be an early adopter in this shift. Taking part will help place Joomla ahead of other open source CMS's in terms of functionality, increase website conversions, and result in an overall better user experience. So what is this shift I'm talking about? It's the dynamic personalization of a website for the individual visitor. In this JCM whiteboard I will be exploring this concept and challenging Joomla developers to embrace and develop this concept.
Many business owners say they simply don't have time for blogging, however, if you like generating leads and growing your business with little or no monetary investment, then you better start liking to blog. An effective blogging strategy is one of the most effective ways to drive traffic and new leads to your website. In this article, we will examine why blogging is so important and how you can effectively manage and grow your Joomla business blog.
Monday, 01 October 2012 00:00

The Keys to Selling Event Sponsorships

If you've ever promoted a conference, you probably know what an important role sponsors play in the success of the event. Sponsors can help with generating working capital, getting the word out and with the overall production of the conference. The reality is, securing a sponsor is much harder than you may think. To secure the right sponsor takes a mix of an irresistible sponsorship offering mixed with creative thinking and relationship building. In this blog we will explore some key concepts in how to secure the perfect sponsor.
Saturday, 01 September 2012 00:00

You Decide: Educational or Advertisement

Over the past few months the Joomla! Community Magazine (JCM) has been internally debating a situation we have been facing in regards to a question. This question has both motivated people to get involved with the magazine, and has also gotten others angry with our content. So what is this question?
As much innovation is happening in the world of Joomla 3.0, there's another industry in a period of rapid innovation, the Inbound Marketing industry. Some of the advances in the Inbound Marketing industry would blow the average business owner's mind. This past week, Gabe Wahhab and I attended the world's biggest Inbound Marketing conference in Boston: "Inbound 2012". With over 2,800 in attendance, over 60 tracks and top industry speakers there was a lot to takeaways from this great event. In this article, I'm going to share 10 amazing Inbound Marketing takeaways for you to use to grow your Joomla business.
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